Since 2019, people are increasingly competing to increase their TikTok followers. How come?
TikTok is still relatively new in the world of social media. However, it comes with fantastic exposure potential if you can harness its power properly.
Many things can go viral easily here! Therefore, the potential to be used to promote business and make money is also huge! Curious, right?
What is TikTok?
TikTok is a social media platform filled with short videos.
From children, to teenagers, to adults, many spend their time on this platform. In fact, TikTok now has more than 1.2 billion active users worldwide.
So, just like other social media, the number of followers on TikTok is also important to increase prestige. Of course, the more TikTok followers you have, the more opportunities you can get.
Starting from getting cooperation contracts with brands, becoming an influencer, opening consulting services, and so on. Anyway, lots of it!
So, that’s why in this article you will find 10 ways to increase TikTok followers for free without an application. Come on, cuss~
10 Ways to Increase TikTok Followers
Without further ado, see how to increase TikTok followers below~
1. Identify your audience
If you want to increase the number of followers on the TikTok platform, it is important to know your target audience.
Then, make sure you adjust your video content based on their needs and interests. Because relatable content is very effective in increasing the number of followers on TikTok.
Another way to identify your audience is to check accounts that share the same topic as you. That way, you get an idea of what type of content is popular and what type of content people like to watch.
For example, your target audience is 13 to 25 years old. You can make videos that are more funny/humorous. Meanwhile, if the target is 25 years and over, the focus can be on creating innovative content such as tips or ideas.
Oh yes, of course, you won’t be able to satisfy everyone. So, don’t be afraid to set a target audience at the start. Later you will really feel the benefits!
2. Create trending content
There are always new trends on TikTok. From dance videos to certain challenges.
When you are trying to increase followers on TikTok, making videos that match trends is the best strategy. Your content will be easier to enter For Your Page. Therefore, it is more likely that people will stop by your account and press the follow button.
The question is, how do you find trending TikTok videos? If you are confused, here are some ways you can do it:
- Find trending hashtags and challenges
- Use TikTok’s For You Page to see the type of content people upload the most
- Find trending songs and use them for your videos
But remember! When you decide to follow a TikTok trend, make sure your content stands out because there are definitely lots of people doing the same thing.
3. Upload your video at the right time
Uploading TikTok at the right time will provide more opportunities to increase the number of interactions and followers
The easiest way to find out when is the best time is to check the analytics home page that is provided for TikTok Pro accounts.
In general, the best time to upload TikTok is before school/work time, at lunchtime, after work/dinner time, and before bed (10 or 11 p.m.).
4. Complete the bio section
Bio is one of the first parts people will see when opening your TikTok profile.
Therefore, make sure your bio looks attractive. For example, by quoting an odd quote, or if you want to be formal by mentioning your profession. There are no limits.
This way you can easily attract new followers who open your profile page.
Don’t just copy another user’s bio. Make sure yours reflects the uploaded content and is relatable.
One more aspect that is no less important: TikTok provides social media buttons that can direct you to your other social media accounts (such as Instagram and YouTube). So, basically, don’t waste this part!
5. Use sounds/songs that are currently popular!
This TikTok is famous because there is a lot of eccentric music in it. So, you shouldn’t ignore it if you really want to increase the number of followers!
What’s even more fun is that you can not only use strange sounds, you can also put on popular songs.
TikTok offers new trending songs to users every week. Don’t be confused! All you have to do is open the Discover tab!
6. Use the right hashtag
Hashtags give you the opportunity to display content to a larger audience.
With the right hashtag, your video has more chances to be found by other users.
The best practice is to add custom hashtags to your content. So it’s better to avoid hashtags that are too widely used because your content will definitely sink below (let’s say: #fyp #trend).
For example, when you upload a video related to cooking, hashtags to consider include:
#culinary, #traditional snacks, #dietary cuisine
Just like using sounds, for this hashtag, you can also just open the Discover tab!
7. Duet other people’s videos
Collaborating with other TikTok users is a great way to expand your fan base.
TikTok provides a duet feature that can be activated. This feature allows users to appear with other TikTok users.
With duet, there will be two videos appearing side by side on the TikTok screen in a square format.
The fun thing is, there are no restrictions on what kind of duet you should do. Anyway, free!
You can even add a hilarious duet to a video that looks serious. This kind of duet has the potential to attract the interest of more users.
8. Post content on other social media
Promoting videos you have made to other platforms is the best strategy to drive engagement to your TikTok account.
After posting a video on TikTok, you can easily download the video and save it to the gallery.
Well, because TikTok videos are quite short, this means you can upload them as Stories to Instagram, Facebook, YouTube, and so on.
You can also create compilation videos and share them on YouTube in longer video formats.
9. Use a video editing application
The quality of the videos you upload is also important to attract followers. TikTok already has an internal editor feature, but the tools are limited.
There are many video editing applications available in the market to make your TikTok videos look better! For example? You can really try Filmora and YouCut.
You don’t need to be a professional editor here, because almost all editor applications already provide features with a direct-to-use concept. Just press the existing visuals.
10. Post ads on TikTok
This point is more suitable for brands, but you can use it too.
If you’re looking for a quick way to increase your follower count, use TikTok’s advertising options to get maximum reach. As with other digital advertising, you can set targets more specifically.
TikTok provides various advertising options, here are several types that you can choose from:
- In Feed Ads: These ads are similar to Instagram ads, and appear on the TikTok homepage (FYP). In-feed ads are usually 9 to 15 seconds long. You can also add an invitation link to increase engagement
- Brand Takeover Ads: These ads are in the form of full-screen videos, and are displayed immediately when the user opens the application. These ads also appear on FYP in image, video, or GIF format
- Top View Ads: These are similar to TikTok Takeover ads, the difference is that the ads will appear 5 seconds after the user enters the app. This is a full-screen video ad with sound and autoplay options
- Branded Effects: With this format, you can customize ads using AR filters, lenses, and stickers.
Ready to Increase the Number of Your TikTok Followers?
There are many ways to increase TikTok followers that you can do. There’s no need to stick to just one or two methods. You also have to dare to try and find out which one is most effective for your account.
Apart from that, be diligent in evaluating existing trends and analytics because the TikTok cycle changes very quickly.